CRM & Client Follow-up
CRM implementation for structured tracking of clients and opportunities. Centralize information and boost productivity.
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Commercial Management
We turn your commercial management into measurable results.
- +15
- Years of experience
- +50
- Projects delivered
- 98%
- Client satisfaction
- 360°
- Process view
About the service
Our Commercial Management unit optimizes every stage of the sales process, from lead generation to client retention, using proven methodologies and data-analysis tools.
Commercial Management Solutions
Sales Funnel & Conversion
Design and analysis of the sales funnel with conversion metrics at each stage to optimize your commercial pipeline.
Commercial Process Mapping
Diagnosis, mapping and elimination of bottlenecks. Reduce close times and improve efficiency.
Commercial KPIs
Key indicators: close rate, average ticket and retention. Measure what matters for informed decisions.
Key Account Management
Management of key clients to maximize the value of your relationships with strategic accounts.
Dashboards & BI
Executive dashboards for data-driven decisions. Visualize commercial performance in real time.
High-Performance Teams
Work by objectives (OKR/MBO) and the creation of commercial teams with a results-driven culture.
Segmentation & Porter
Strategic market segmentation and competitive analysis using Porter's Five Forces.
Lead Conversion
Processes to turn leads into qualified prospects and increase your conversion rate.
Our Methodology
Our Working Process
- 1
Commercial Diagnosis
In-depth analysis of your commercial operation: processes, team, tools and indicators. We identify opportunities.
- 2
Strategic Design
Tailored commercial strategy with SMART objectives, KPIs, sales funnel and a CRM implementation plan.
- 3
Implementation
Execution with support: tool configuration, team workshops and go-live.
- 4
Measurement and Improvement
Results tracking, deviation analysis, strategic adjustments and data-driven continuous improvement.
Success Stories
Results That Speak for Themselves
Sea Work
+40%
Close rate
CRM implementation and optimization of the port commercial process, with integral mapping of the sales cycle and key-account management.
AlgoRitmo Taller Digital
+55%
Lead conversion
Design of the digital sales funnel and implementation of a lead strategy for a technology services company.
Protecciones Eléctricas de Urabá
95%
Key-client retention
Market segmentation with Porter analysis and training of the commercial team in effective negotiation.
Ready to Transform Your Company?
Contact us and one of our consultants will advise you on the ideal solution for your organization.
Danilo Garrido
General Manager
- Mobile / WhatsApp
- +57 310 596 7369
- dgarrido@ingemba.com
- Website
- www.ingemba.com